Tech Entrepreneur / Irresistible Magnetism of Empathy


Pattana Lee is a tech entrepreneur who can dazzle anyone with a perfect pitch. He shared his tips on using psychology to empathize and provide values to his audience.

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About the guest

Pattana Lee is a CEO & co-founder of a smartpen tech startup, as well as an Operation Consultant and a former Machine Learning Specialist. What makes him stand out from the crowd is his ability to dazzle anyone with a perfect pitch on the spot. He can get you excited about anything with his enthusiasm and ability to connect with his audience through empathy.


  • Studied: Neuroscience, Computer Science
  • Past jobs: Human-Machine Interface Lab Assistance, Stock Investment Intern, Hotel Operation Manager
  • Home country: Thailand (studied in America)
  • Age at interview: 31

Links mentioned


Pattana's book recommendations

Influential books on finding your own path to success, understanding others people, and presenting yourself.

By Jack Welch, Suzy Welch
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
By Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler

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Timestamps & Quotes

TL;DL (Too Long; Didn’t Listen)

1:00:56 (to 1:03:16) Explore before you can follow your passion



00:29 Current smart pen startup
04:32 Describing yourself vs having others describe you
06:17 Raised by skeptical mom
07:33 Selling techniques using empathy



14:47 Diagnosed with ADHD & seeing a psychologist
17:05 Studying neurobiology to become a professor
18:45 Got introduced to AI
21:08 Internship at brain-machine interface lab
21:36 Discovering a love for programming
22:45 An AI with true intelligence
26:06 Operation Manager at a hotel & learning from an executive coach
29:28 Stock trading & wanting to do an MBA
30:11 Meeting his startup co-founder/Fin-tech AI idea


31:31 Smart pen startup: from idea to prototype
35:28 Getting funding & choosing investors
37:20 Differentiating from competitors
39:28 Do similar existing products discourage you?
42:52 Incorporating AI components
44:04 Speaking gigs at universities


45:02 Commit to a project 100%


45:26 Don't just rely on passion
47:15 Put yourself in an environment where you can explore options
48:13 If you don't like something, maybe you're taught the wrong way
49:11 Accountability is key to success


50:36 Books on finding your path to success
55:21 Crucial Conversations; Alienation never works

TL;DL/Take home message

1:00:56 Explore before you can follow your passion

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